Brand strategy is a comprehensive plan that defines how your business communicates its unique value to customers. It includes your mission, vision, positioning, messaging, and visual identity. A strong brand strategy helps you stand out from competitors and build lasting customer relationships.

A brand audit evaluates your current brand positioning, messaging, visual identity, and market perception. It identifies strengths to leverage, gaps to address, and opportunities for growth—helping you make informed decisions about brand evolution.

Brand positioning defines how you want your target audience to perceive your business relative to competitors. It clarifies your unique value proposition, target market, and key differentiators so customers understand why they should choose you.

A typical brand strategy project takes 6–12 weeks, depending on complexity and scope. This includes discovery, analysis, strategy development, and implementation planning. We work closely with you throughout the process to ensure alignment with your goals.

Content marketing involves creating and sharing valuable, relevant content to attract and engage your target audience. This includes blog posts, videos, infographics, podcasts, and more. Effective content marketing builds trust, establishes authority, and drives organic traffic.

SEO (Search Engine Optimization) is the practice of optimizing your website to rank higher in search engine results. It matters because most online experiences begin with a search engine, and higher rankings drive more organic traffic, leads, and revenue.

Marketing ROI is calculated by dividing the profit generated from marketing efforts by the total marketing investment, then multiplying by 100. Key metrics include customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and return on ad spend (ROAS). Analytics tools help track these metrics consistently.

Posting frequency depends on your platform and audience. Generally: 3–5 times weekly on Instagram, 1–2 times daily on LinkedIn, and 5–10 times daily on X (Twitter). Focus on consistency and quality, and monitor engagement to refine your schedule.

BrandVibe offers comprehensive branding and marketing services, including brand strategy & identity, digital marketing & growth, content & creative production, web & digital assets, and offline marketing & activations. We provide end-to-end solutions tailored to your business needs.

Yes. Every business is unique, so we offer custom packages tailored to your goals, budget, and timeline. Contact us to discuss your needs and we’ll create a solution that works for you.

Timelines vary based on scope and complexity. Small projects take 2–4 weeks, medium projects take 6–12 weeks, and large projects (full brand strategy or website development) can take 12–24 weeks. Detailed timelines are provided during discovery.

Absolutely. We have extensive experience working with startups and helping early-stage companies build strong brands from the ground up. We offer flexible packages and understand startup budgets and growth challenges.